Episode 40
Cracker Barrel Goes Woke: Is Uncle Herschel Rolling in His Grave? đ
Cracker Barrel just gave their logo a glow-up, and boy, did it send their fans into a tizzy! The classic barrel man is gone, and now itâs just textâlike, what even?! People are losing their minds over this rebrand, comparing it to the Bud Light drama. Stocks are dropping faster than a bad pun at a comedy show, and the company's trying to assure us that Uncle Herschel's spirit is still alive and kickinâ. Weâll dive into all the juicy details, poke fun at the chaos, and even drop some laughs with our hilarious take on the whole situation. So grab your coffee and letâs spill the tea on Cracker Barrelâs wild makeover!
Cracker Barrel's recent rebranding has stirred the pot like Grandma's famous gumbo! The iconic logo featuring the beloved barrel man is no moreâyep, theyâve ditched the barrel and Uncle Herschel is taking a permanent vacation! Now, instead of the classic look that screamed âcountry comfortâ, itâs all about a fresh, text-only vibe. Haystack dives into this hot topic, pointing out that for many loyal fans, change is about as welcome as a porcupine at a balloon party. Folks are practically tossing their biscuits in outrage, comparing this branding fiasco to Bud Light's infamous misstep with Dylan Mulvaney. Stocks are tanking faster than a turkey on Thanksgiving! Itâs a wild ride through the world of corporate branding and the emotional rollercoaster it sends die-hard fans on. Grab your coffee and listen in as we serve up some piping hot takes on what this all means for the future of Cracker Barrel.
Who knew that a restaurant logo could create such a ruckus? Haystackâs got the scoop on the Cracker Barrel shake-up. With a new look thatâs as shiny as a new pair of cowboy boots, the company is trying to appeal to a younger crowd, but letâs be realâsome of their longtime customers are about as happy as a cat in a bathtub. The shift from a cozy, nostalgic brand to something that feels fresh (or maybe just fresh-ish?) has fans crying foul. Haystack breaks down the absurdity of the situation, explaining how some folks are likening it to a full-on cultural crisis, while others just want their Southern comfort food without a side of corporate drama. Tune in as we discuss the fine line between staying relevant and losing your roots, and how Cracker Barrelâs pivot might not be the best recipe for success.
Get ready for a comedy goldmine as Haystack and the gang hilariously riff on Cracker Barrelâs rebranding. Itâs not just about losing the barrelâoh no! Itâs about what happens when a beloved brand tries to modernize and ends up looking like a confused hipster in a cowboy hat. The guys joke about the new name âWoker Barrelâ and the absurd menu changes that could have us all scratching our heads (and maybe laughing till we cry). From vegan options to gender-neutral servers, the banter flies fast and furious. Haystack shares his take on how this rebranding could impact the restaurantâs image and whether itâll lead to a new generation of fans or send the old-timers running for the hills. With jokes about fake outrage and DEI initiatives, this segment is packed with punchlines and insights thatâll have you rolling on the floor laughing. Donât miss this hilarious breakdown of a branding blunder thatâs anything but bland!
Takeaways:
- Cracker Barrel's rebranding is causing chaos among loyal fans, who are not vibing with the changes!
- The classic barrel man is gone, and now itâs just textâtalk about a total makeover!
- Investors are freaking out as Cracker Barrel's stocks drop like a hot potato after the branding shake-up.
- The hosts joke about Cracker Barrel becoming 'Woker Barrel'âget ready for the wildest menu changes!
- The new decor features Che Guevara and Obama postersâbecause why not mix breakfast with politics?
- Servers now have gender-neutral names and offer a side of fake outrageâ#2023 vibes!
Transcript
Good morning.
Speaker A:I'm Haystack.
Speaker A:And Cracker Barrel has upset their fans, of course.
Speaker A:The typical Cracker Barrel customer I would assume is the type who's not a big fan of change.
Speaker A:I mean, seems like they tend to appeal to older people.
Speaker A:Maybe I'm, maybe I'm off base there, but the, the beloved Cracker Barrel logo with the iconic barrel man has dropped the barrel.
Speaker A:And the man it, it is now just text only Uncle Herschel is gone.
Speaker A: r leaning on the barrel since: Speaker A:So now it's just the name and golden brown.
Speaker A:And they've rebranded under, under their new marketing campaign.
Speaker A:That is all the more whatever that's supposed to mean.
Speaker A:They've slapped some fresh paint on and lightened up their interiors.
Speaker A:They've refreshed their menus.
Speaker A:And of course, Tom, lots of people having a meltdown.
Speaker A:Some conservatives are saying this is even like the.
Speaker A:When Bud Light.
Speaker A:Did their branding fail with.
Speaker A:Who was it Dylan Mulvaney?
Speaker A:I don't think dropping the cracker and the barrel from the, from the logo.
Speaker A:And yes, I'm calling the old timer a cracker.
Speaker A:I don't think that's quite the same as the Dylan Mulvaney situation.
Speaker A:But stocks have, I would almost say, tanked.
Speaker A:They, they dropped some 7 to 10% in value as investors are panicking.
Speaker A:The company says the spirit of country hospitality and Uncle Herschel's presence in stores remains the same and that just.
Speaker A:They did a modern facelift on the logo.
Speaker A:Now, I'm always in favor of businesses rebranding because that's, that's when they reach out to us to buy advertising.
Speaker A:And of course, they of course sent me an ad.
Speaker A:So here you go, the new ad from, from our friends at Cracker Barrel.
Speaker B:Not only have we dropped the image of the barrel and the cracker from our logo, now we're changing our name.
Speaker B:Welcome to Woker Barrel.
Speaker A:We've added plenty of new vegan menu.
Speaker B:Options, but don't worry, we still serve eggs fresh from the finest birthing ch.
Speaker B:Plus, Wilker Barrel has updated our decor with lots of images of Che Guevara and plenty of Obama hope posters.
Speaker B:And our restroom signs have changed from women and men to they and them.
Speaker B:Best of all, our servers have gender neutral names like Pat or Alex or Sandy.
Speaker B:And they always ask if you'd like a side order of fake outrage.
Speaker B:So come on down for some southern hospitality and some northern DEI initiatives.
Speaker B:We're toast.
